Thaer Dababneh
Sales and distribution manager
WHY WORK WITH US
01/
Invest Behind Our Brands
We have a genuine sense of stewardship toward the brands we represent and take a long-term approach to expanding their reach.
02/
Best Corporate Practice
Our vision is supported by robust controls that allow us to provide unrivaled service to both our customers and suppliers.
03/
Marketing
We take our responsibility to market our brands in the most optimal way very seriously. We leverage social media platforms and in-store activations to achieve maximum brand awareness and reach.
04/
Medium Size Advantage
Our medium size allows us to be sufficiently focused on each brand we represent, while still being large enough to ensure optimal coverage and distribution.
05/
Local Partners
In each territory we operate, we have established and nurtured close relationships with the right local partners to ensure the long-term success of the brands we represent.
Our Story
Established in 2018, Cross Jordan Company is a prominent trading house in Jordan, acting as a single entry point for international brands in the Functional Food & Healthy Snacks category—the fastest-growing segment in Retail/FMCG. We have successfully represented several leading FMCG multinationals, including Grenade, Lenny & Larry’s, Tony’s Chocolonely, QNT, BioTech USA, Mars and Snickers Protein, and many more.
Milestones
Our Marketing Capability
Our Brands
Team that Builds Ideas Driven by the Future
Tareq Bendakji
Senior sales
Randa Kittanah
CFO
Nadeen Elayyan
HR and OD
Message from CEO
I was always interested in sports and healthy lifestyles before I ever considered starting a business. This made me realize that there wasn't much awareness in the Arab world about healthy consumption, more so the unavailability of the actual products even for interested individuals. Since I had to be the one, I just started Cross Arabia in 2015 and have been actively and fervently striving to be the hub of the healthy foods sector in the area ever since. We have been increasing our reach in the region and acquiring more and more brands.
Working in an industry that helps people, is constantly accelerating, gaining traction, and is expanding rapidly inspires us to keep moving forward as strong believers of the healthy brands we run.
