WHY WORK WITH US
Our Story
Established in 2018, Cross Jordan Company is a prominent trading house in Jordan, acting as a single entry point for international brands in the Functional Food & Healthy Snacks category—the fastest-growing segment in Retail/FMCG. We have successfully represented several leading FMCG multinationals, including Grenade, Lenny & Larry’s, Tony’s Chocolonely, QNT, BioTech USA, Mars and Snickers Protein, and many more.
Milestones
4 Team Members
The company is registered with the Ministry of Industry and Trade
Acquiring Big Names
Start of food and beverage distribution across FMCG channels in Jordan
Still Expanding
With more than 30 employees, we continue to expand our trade and territory
Our Marketing Capability
Our Brands
Team that Builds Ideas Driven by the Future
Tareq Bendakji
Randa Kittanah
Nadeen Elayyan
Message from CEO
I was always interested in sports and healthy lifestyles before I ever considered starting a business. This made me realize that there wasn't much awareness in the Arab world about healthy consumption, more so the unavailability of the actual products even for interested individuals. Since I had to be the one, I just started Cross Arabia in 2015 and have been actively and fervently striving to be the hub of the healthy foods sector in the area ever since. We have been increasing our reach in the region and acquiring more and more brands.
Working in an industry that helps people, is constantly accelerating, gaining traction, and is expanding rapidly inspires us to keep moving forward as strong believers of the healthy brands we run.