What is brand equity? 11 Ways to measure brand equity for companies in Jordan Brand equity is an intangible wealth for companies, but its impact is strongly tangible in financial and business performance. When a brand has a strong value, it can easily attract customers, justify high prices, and increase market expansion. Therefore, companies that invest in building and managing the...

Brand loyalty: How to keep your customers coming back? Brand loyalty is one of the main pillars of success for any business in today’s business world. It is the emotional and mental connection that is created between the consumer and the brand, which makes customers come back to buy again and again, even in the presence of competitors offering similar products. Building brand...

8 Types of distribution management in Business There are many types of distribution management in business, and all of them represent one of the pillars that businesses rely on to ensure that products and services reach consumers effectively and on time. Each type has a special importance that suits the nature of the market, the targeted products, and the company’s goals as...

All you need to know about distribution management 2025 Distribution management is one of the fundamental pillars that determine business success, as it represents the vital link between companies and their markets. It directly affects customer satisfaction and the effectiveness of operational processes. It also goes beyond just transporting products; it includes planning,...

Importance of distributors The importance of distributors in business and its growth cannot be overlooked, as it is a pivotal element in the supply chain for businesses. It plays an important role in ensuring that products reach the final market, which contributes to increasing sales and raising the efficiency of logistics operations. The distributor also contributes to...