A distribution channel strategy is crucial for businesses to effectively reach their target customers and optimize their sales. In 2025, understanding how to design and implement an effective channel strategy can give companies a competitive edge. From choosing the right partners to deciding on direct or indirect channels, this strategy plays a pivotal role in ensuring that...

Marketing strategies are the backbone of any successful business plan. They help define how a brand reaches its audience, communicates its value, and stands out in a competitive market. From content marketing to influencer collaborations, the right approach can shape your growth and reputation, whether you’re promoting a new product or trying to expand your brand reach. In this...

FMCG Branding plays a crucial role in shaping the consumer perception and loyalty of fast-moving consumer goods. In today’s competitive market, businesses need to understand the power of FMCG branding to stand out from the crowd. Whether you’re looking to build a brand from scratch or enhance an existing one, mastering branding of FMCG is the key. As it can lead to a...

Successful brands don’t just sell products—they create lasting impressions, forge emotional connections, and stand out in a crowded market. From global icons to niche players, the secret behind successful brands lies in the way they communicate, deliver value, and stay consistent over time. In this guide, we’ll explore what makes a brand truly shiny, and what it really takes to...

Understanding the types of brand management is crucial for any business aiming to build a strong, lasting presence in the market. From strategic decisions to daily operations, brand management shapes how a company is perceived and how it connects with consumers. Whether you’re a startup or an established brand, knowing the types of brand management will help you create a...

Choosing best in-store activations can transform the way brands connect with customers, creating memorable experiences that drive loyalty and sales. In Jordan, where shoppers value both engagement and personalized interactions, businesses are turning to creative strategies to make their in-store presence more impactful. From interactive displays to experiential marketing, these...