Best trade marketing strategy for your Business in Jordan for 2025

Using an effective trade marketing strategy has become essential to achieving success and excellence, especially in today’s business world, where competition is fierce. This strategy plays a pivotal role in boosting sales and ensuring that products reach customers in the best and fastest ways, through cooperation with retailers, distributors, and business partners.

In Jordan, the importance of trade marketing is increasing especially with the growth of the consumer market and the diversity of customer needs. Thoughtful trade strategies allow companies to improve their product coverage and choose the most effective distribution channels to achieve wide reach. In our article today, we will explain to you the importance of trade marketing strategy and how to choose the right strategy for you.

Trade marketing

Is a type of marketing that focuses on strengthening the relationship between manufacturers, retailers, and distributors with the aim of increasing product distribution and achieving the highest levels of presence at points of sale.

Unlike direct-to-consumer (B2C) marketing, trade marketing focuses on business-to-business (B2B) transactions, where intermediaries in the supply chain are targeted who can directly influence the product’s arrival to the end consumer.

Trade marketing aims to motivate trading partners to purchase products in larger quantities and increase their display at points of sale, which enhances the product’s visibility and increases the likelihood of purchasing it.

This includes using the appropriate trade marketing strategy to build a strong distribution network, to increase the spread of the product and support access to consumers in an effective manner.

What is a trade marketing strategy?

It is a thoughtful and comprehensive plan that aims to strengthen the relationship between the manufacturer or supplier and retailers, distributors and trading partners, and a trade marketing strategy aims to:

• Increase the spread of products.
• Improve the presence of products at points of sale.
• Enhance demand for products by consumers.

This strategy differs from traditional consumer-oriented marketing, as it focuses on improving the experience of trading partners and encouraging them to support and promote the product effectively.

Why trade marketing strategy is important

Using a trade marketing strategy is of great importance in achieving companies’ goals and expanding their market share. Here are some of the main benefits of using this strategy:

Increase market presence

A trade marketing strategy helps improve the presence of the product through various distribution channels, ensuring that it reaches the largest possible number of customers.

By working with retailers and distributors, the company can ensure that its products are available in the most strategic locations.

Strengthening relationships with business partners

This strategy is an important tool for building and strengthening relationships with business partners, such as distributors and retailers, by providing promotions and technical and marketing support.

These relationships motivate partners to better offer and support the product, which contributes to increasing demand for it.

Increasing sales and achieving profits

The trade marketing strategy aims to increase product sales through direct promotion with business partners, which increases demand and contributes to increasing profits.

This achieves long-term gains for the company by enhancing the loyalty of retailers and distributors to its products.

Achieving a competitive advantage

This strategy helps companies differentiate their products from competitors by providing attractive offers and commercial incentives.

In addition to providing full support to partners in how to display and promote products, which makes the product more attractive to shoppers.

Rapid response to market changes

This strategy allows companies to respond quickly to changes in demand or market needs, by facilitating partners to adjust promotional campaigns or improve distribution methods.

This flexibility allows companies to stay in line with market trends and outperform competitors.

Increasing brand awareness

A trade marketing strategy also works to increase brand awareness by improving product display at points of sale and providing promotional campaigns. This helps build a strong brand image in the market.

Expanding into new markets

This strategy provides an opportunity to explore new markets and expand the customer base.

By working with local partners or by offering special promotions, companies can enter new markets quickly and effectively.

Achieving greater efficiency in distribution and marketing

One of the benefits of this strategy for businesses is that it helps improve supply chain management and allocate resources effectively, which reduces costs and improves product distribution in markets.

This leads to increased operational efficiency and reduced waste, which contributes to achieving better returns on investment.

Top trade marketing strategy in Jordan

Here are some of the best trade marketing strategies that companies can adopt to increase the effectiveness of product distribution, achieve sales goals, and enhance business partnerships:

Point of Sale Promotions

This strategy involves using attractive and clear display tools inside stores to attract customers’ attention, such as banners, posters, and special offers.

This method helps highlight the product and increase sales directly at the point of purchase.

Co-Branding

Cooperating with partners, such as retailers, to implement joint marketing campaigns such as organizing events and shows, strengthens relationships and increases the likelihood of displaying and distributing products more effectively.

Incentive offers for traders and distributors

A trade marketing strategy based on providing material or moral incentives to motivate partners to promote the product efficiently.

Incentives can also include providing specialized training for employees to improve their selling skills.

Regular Promotions Strategy

Regular offers, such as seasonal discounts or special sales, allow the company to react to changes in seasonal demand and increase the rate of demand for the product at specific times of the year.

Expanding Distribution in Non-Traditional Markets

Taking advantage of non-traditional distribution channels such as online stores and digital platforms allows the company to reach wider segments of customers.

It is also possible to cooperate with specialized retailers outside the usual distribution sector.

Market and Sales Analysis

Using analytics to collect data on product performance and consumer behavior helps in making data-driven decisions to better customize strategies.

Through analysis, it is possible to know which products are achieving the highest sales and focus on increasing their presence, so it is an effective trade marketing strategy for businesses in Jordan.

Building long-term relationships with business partners

This can be achieved through continuous communication and providing the necessary support to business partners, in addition to providing exclusive products and special offers to enhance loyalty.

Using technology in customer relationship management

The system helps in tracking the performance of business partners and identifying any necessary improvements.

It also contributes to providing customized offers to each partner based on their needs, which enhances the business relationship and increases the effectiveness of distribution.