Choosing the right retail distribution strategy is one of the critical factors that determine the success of companies in reaching their customers and achieving their business goals. In Jordan, with the development of the local market and the diversity of consumer needs, it has become necessary for companies to adopt the best retail distribution strategies to ensure the efficiency...

Wholesalers in the distribution channel play a vital role in the supply chain, acting as a link between manufacturers and consumers. This channel offers many advantages that contribute to improving sales and distribution operations. In this article, we will explore wholesalers in the distribution channel and how they can provide innovative solutions that help companies reach...

Distribution channels play a vital role in the success of companies in Jordan, as the right channels are essential for reaching customers and delivering products and services efficiently. Choosing the right channels not only contributes to improving the customer experience, but also helps in enhancing growth and increasing market share. With the diversity of distribution channels...

FMCG supply chain management is the backbone of the success of companies in Jordan. It requires speed of implementation and accurate planning to achieve maximum effectiveness. With the increasing challenges facing companies in this sector, it has become necessary to adopt innovative strategies and effective practices to ensure that market needs are met quickly and efficiently. In...

The most important FMCG challenges in Jordan for 2025 There are many FMCG challenges in Jordan that put different companies to a real test to develop flexible strategies capable of dealing with these changes. Especially since this industry is one of the most dynamic sectors, which requires companies to quickly adapt to economic and social changes. In our article today, we will...

Top 6 malls in Jordan you have to visit in 2025 If you are looking for the best places to shop in Jordan for 2025, malls in Jordan will be your ideal destination. These malls offer a variety of international and local brands, along with entertainment and service facilities that make visiting them an enjoyable experience. Whether you are looking for new fashion, want to spend...

Where to shop in Amman? Best 5 malls in Jordan Amman You will not find better than malls in Jordan Amman that offer you an exceptional shopping experience if you are in Amman and want an integrated shopping experience. Malls in Amman are one of the most important destinations that combine comfort and diversity. They include a wide range of stores, international brands, and...

Biggest mall in Jordan: An exceptional shopping experience in 2025 If you are looking for an exceptional shopping experience in Jordan, the biggest mall in Jordan will be your ideal destination. Jordan includes many major malls that provide various shopping and entertainment options, making in 2025, you can enjoy an unparalleled shopping experience. These malls offer the best...

9 Effective brand management strategies for business in Jordan In light of the fierce competition in the Jordanian and global market, brand management has become crucial to the success of any company. Effective brand management is not limited to providing a distinctive product or service only, but also includes how to build a strong identity, achieve trust and loyalty among...

The importance of brand perception and how to measure it 2025 In today’s fast-paced business world, the importance of brand perception stands out as a critical factor in the success of companies in Jordan. This perception reflects customers’ view of the brand and their connection to it, which greatly affects purchasing decisions and loyalty levels. Brands with a...