The importance of brand perception and how to measure it 2025

In today’s fast-paced business world, the importance of brand perception stands out as a critical factor in the success of companies in Jordan. This perception reflects customers’ view of the brand and their connection to it, which greatly affects purchasing decisions and loyalty levels. Brands with a positive perception enjoy a strong position, while negative perception faces challenges that hinder growth and expansion. As 2025 approaches, companies have become more aware of the importance of measuring and improving their brand perception to achieve excellence. In this article, we review the importance of brand perception for businesses in Jordan and how it can be measured effectively to ensure sustainable success.

Brand perception meaning

It is the way consumers see a brand based on their personal experiences, their interactions with its products or services, and the impressions they form about it.

This perception includes the feelings and opinions that the public associates with the brand, such as considering it reliable, innovative, or luxurious.

The importance of brand perception stands out in its role in enhancing customer loyalty, which increases sales.

Conversely, negative perception can have negative effects on the brand’s reputation and success.

Brand Perception Examples

Every brand relies on building a perception that aligns with its values ​​and target audience, and here the importance of brand perception emerges as a crucial tool in attracting and retaining customers.

Here are some examples that illustrate brand perception:

• Tesla: It is seen as a symbol of innovation and sustainability, as its perception is based on providing advanced cars that aim to protect the environment.
• Amazon: Amazon’s perception is based on speed, convenience, and reasonable prices. Providing an easy shopping experience and excellent customer service makes it one of the most trusted brands.
• Apple: It is a luxury and innovative brand and its positive perception is based on high quality, elegant design, and advanced technology, making it a symbol of progress and excellence.
• Gucci: Gucci is known as a luxury brand that embodies elegance and unique design, making it a choice for people seeking to highlight their social status.

The importance of brand perception in Jordan

The importance of brand perception lies in its pivotal role in the success of businesses in Jordan, as it directly affects consumer behavior and decisions. Here are the most prominent reasons that explain its importance to businesses in Jordan:

Influencing purchasing decisions

Customers tend to buy products from brands they feel confident about. Therefore, positive perception enhances the consumer’s desire to choose the brand without hesitation.

Enhancing Loyalty

Brands with a good perception create strong loyalty among their customers, so loyalty helps turn customers into brand advocates, which increases spread.

Competitive Advantage

In a market full of options, a strong brand perception can differentiate it from its competitors, giving it a distinctive position in the minds of customers, and this is one of the things that reflects the importance of brand perception.

Impact on Pricing

Brands with a strong perception can set higher prices for their products, as customers see the added value in the product based on the brand’s reputation.

Enhancing Reputation

A positive perception supports the brand’s reputation and makes it synonymous with quality, trust, and excellence, which opens up opportunities for expansion and partnerships.

Attraction and Retention

Companies with a good perception have a greater ability to attract new customers and retain existing customers, which contributes to business sustainability.

This highlights the importance of brand perception for companies that want to outperform their competitors and stay ahead.

How to measure brand perception

To effectively measure brand perception, several methods can be used to analyze how customers view the brand and its impact. Here are the most important methods used:

Brand Perception Survey

Brand perception survey is one of the most common and accurate methods, as questionnaires are designed to ask questions about:

• Customer experience with the brand.
• Customer satisfaction with the brand.
• How customers compare that brand to competitors.

Data can also be collected in a brand perception survey via the Internet, email, or face-to-face meetings.

Reviews and Ratings Analysis

Reviewing what customers write about the brand on different platforms such as e-commerce sites or social media can give a clear picture of their perceptions and opinions.

Social Listening

Monitoring conversations and opinions related to the brand on social media allows us to understand customer perceptions and how they interact with the brand. This is beneficial for businesses and reflects the importance of brand perception.

Competitor Benchmarking

Comparing a brand to competitors in terms of overall perception, service and products helps identify strengths and weaknesses.

Sales and Customer Data Analysis

Understanding purchasing patterns and customer preferences helps assess overall brand perception and its impact on purchasing behavior.

How to improve brand perception

Improving brand perception requires thoughtful and continuous strategies to meet customer expectations and build a positive image. Here are some effective ways to improve it:

Consistently provide High Quality

Quality is the primary factor that affects customer perception. Make sure to provide products or services that meet and exceed customer needs.

Caring about Customer Service

Excellent customer service plays a major role in improving perception. Responding quickly and personally to customer needs enhances trust in the brand.

Listening to Customer Opinions

Use tools such as brand perception surveys to understand customer perspectives and feedback, and work to improve the points that pose challenges to them.

Creating Valuable Content

Providing content that reflects the brand values ​​and benefits the target audience contributes to building a positive image.

This is one of the effective ways to improve within our article on the importance of brand perception.

Transparency and Credibility

Be honest and transparent in all brand activities. If a mistake occurs, admit it and work to fix it quickly.

Enhancing Communication with the Audience

Engage with customers via social media, and share with them success stories or important events for the brand.

Differentiate yourself from Competitors

Identify your strengths and focus on them in marketing and communicating with the public. This will reflect positively on your business and hence the importance of brand perception.

FAQs

What is brand identity vs brand perception?

Brand identity is how a company wants to be seen, while brand perception is how customers actually see the brand.

What is the difference between brand perception and reputation?

Brand perception is immediate customer impressions, while reputation reflects long-term trust and credibility.

How to create brand perception?

Deliver consistent quality, engage with your audience, and highlight your unique value in marketing efforts.